The Fashion Buying and Merchandising Course at Pearl Academy is tailored for individuals with a discerning eye for style and design, coupled with a keen interest in the commercial facets of the fashion industry. This comprehensive short-term course encompasses two major components: Fashion Buying and Fashion Merchandising. Fashion Buying involves the art of selecting, negotiating, and procuring fashion products, while Fashion Merchandising focuses on designing store layouts, setting price points, managing inventory, and curating marketing campaigns.
Graduates of this short-term course emerge with a profound understanding of style essentials, the ability to forecast trends by region, and the expertise to curate fashion collections for both labels and retail. The curriculum immerses students in prevailing industry trends, consumer preferences, and purchasing dynamics, equipping them to navigate the ever-evolving landscape of fashion.
The Fashion Buying and Merchandising Course begins with an introduction to the fashion ecosystem, the fashion merchandising process, and the process of buying different mixes and combinations for various categories. It also covers topics such as textile sciences, apparel manufacturing, retail merchandising, quality control, software skills, logistics, and documentation.