BBA

Our BBA empowers you to become a business leader who leads boldly, adapts fearlessly and turns ideas into impact.

32 years of education excellence

Guaranteed internships

CEOs in the classroom

Start up incubator support to launch your venture

Up to 25% merit-based scholarship available

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Admissions Open 2026

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3 year Bachelor’s Program in

BBA - With a choice of 2 specialisations

Turn creativity into commerce with a business programme to reimagine the future of fashion.

To service the fashion and lifestyle industry effectively, students are taught three key focus areas in the program - understanding the changing needs of the markets, understanding the organisation and its relationship with the environment and lastly, strategic understanding of fashion and lifestyle products (apparel, accessories, lifestyle, home etc.)

In the initial semesters, students learn foundational topics of fashion, lifestyle and design along with theoretical principles around design and marketing. They learn to understand consumers, trends, and gain insights from the expert opinion of seasoned practitioners in the industry.
The second half of the program gets the students to apply their knowledge in well-tailored projects and assignments, culminating in a capstone project by the end of theProgram.
The curriculum covers key topics like business communications, fashion industry appreciation, understanding people and organisations, marketing research, management basics, retailing & visual merchandising and product merchandising in the first year.
This is followed by more advanced modules like managing customer experience, fashion value chains, accounting, fashion and lifestyle products, digital marketing and communication tools, and global consumer trends, supplemented either by an industry live project or an international experience.
The third year delves into interesting and currently relevant topics like content creation for social media, starting up as a lean business, ethics, organisational creativity and strategic management - all the tools a person needs to run their own firm. This is followed by a major project that students take as an opportunity to demonstrate everything they have learnt in the Program.

Loaction:

Delhi South

Mumbai

Bengaluru

Course Duration:

3 Years

Eligibility:

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Master the art of building and leading high luxury brands and premium experiences.

The BBA in Global Luxury Brand Management offered by Pearl Academy comprises a meticulously curated curriculum, where students are equipped with both fundamental and advanced skill sets necessary to excel in the luxury sector. As the demand for high-end goods and services continues to rise, esteemed luxury brands prioritise hiring graduates with a deep understanding of the luxury market dynamics and a skillset to deliver top-tier luxury services to their customers.

The BBA in Global Luxury Brand Management Program encompasses three key categories:

Products: This spans a wide array of offerings from luxurious brands, including apparel, accessories, home decor, luxury watches, high-end jewellery, vintage wines and spirits, and more.

Services: The luxury sector is renowned for its unique and customizable services, such as spa treatments, concierge services, travel and tourism experiences, fine dining, and luxury hotels.

Assets: The luxury sector also presents high-end assets like automobiles, real estate, fine art, and yachts as part of its enticing offerings.

Pearl Academy’s BBA in Global Luxury Brand Management Program offers a strategic blend of brand identity, consumer insights, marketing prowess, and product management. It equips students to navigate global markets, embrace sustainability, and foster ethical practices.

The significance of industry experience is undeniable, which is why the curriculum also incorporates hands-on practical training. Here, students engage in internships, workshops, live labs and collaborate with luxury brands on diverse projects.

They also have the opportunity to interact with industry experts and titans who possess extensive experience in the sector. Through guest lectures, masterclasses, and domestic industry trips, students acquire the skill sets required to excel in the luxury industry.

Loaction:

Delhi South

Mumbai

Bengaluru

Course Duration:

3 Years

Eligibility:

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Preparing our students to disrupt, innovate and lead with creativity.

Specializations on offer

Advertising & Brand Management
Craft culture-defining brands.
Media and Entertainment Management
Lead business and strategy in media and entertainment.

Loaction:

Delhi South

Course Duration:

3 Years

Eligibility:

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Eligibility Criteria

Successfully completed 10+2 from a recognised board in any stream.

If you’re awaiting your class 12 board results, you can still apply and receive provisional admission if selected.

Selection Process

Exam Pathway

If you meet the eligibility criteria, you’ll take our Online Entrance Test, followed by an Online Personal Interview.

Non-Exam Pathway

Board Merit:

Scored 60% or above in your Class 12 board exams? You can directly appear for the Online Personal Interview.

CUET Score:

If you have a valid CUET score, you can bypass the entrance test and go straight to the Online Personal Interview. If your CUET results are pending, you may still receive provisional admission upon selection.

30+Years of
Creative Legacy

No Cost EMI Plan Available

Placement
Support

Why Pearl Academy?

Live industry projects with Tech Mahindra, Realme, Oppo, Conde Nest, Goethe Institut (Int. German Cultural Org.).

Strong Industry Connect & Alumni Network

Tech-Driven and Future-Focussed Curriculum

Start-up Support Runway Incubator

Unreal Engine Authorised Instructor & Campuses

30+Years of Creative Legacy

Placement Support

No Cost EMI Plan Available

Amod Vijayvargiya

Director, School of Business

Amod Vijayvargiya is a visionary with 28+ years of experience at global firms like Capgemini, EY and Genpact. He has led multi-million-dollar deals, managed $250M+ portfolios, and worked with high-profile clients such as Coca-Cola and Bombardier. Previously having led Amity Global Business School, Amod has been recognised as one of Asia’s Top 10 Thought Leaders on the Future of Work. An alumnus of UC Berkeley, IIM Mumbai, and NIT Bhopal, Amod continues to shape the future of business education.

Advisory Board

John Hanna

Co-Founder and CTO at Kō

Former Group CIO at Bauer Media Group, Hanna specialises in human-centered innovation and sustainable growth. With a track record of success across Fortune 500 companies and global markets, he architects scalable solutions that deliver measurable impact and build organisational capability, anchoring purpose and people at the core.

Divya Kumar

Deputy CFO and Head of Analytics at Decathlon Global

Divya Kumar brings 25 years of global experience across strategy, finance, analytics, and digital in the US, Europe and India. At Decathlon she drives strategy, analytics, performance, and finance transformation. Prior to Decathlon, Divya was Global Digital CFO and Chief Data & Analytics Officer at IKEA. She has served on boards and committees, and held leadership roles in Capgemini.

Dr. Ajit Sharma

Associate Professor at Wayne State University, Detroit, MI, USA

Dr. Ajit Sharma has worked at the intersection of robotics and AI since the early 2000s. With 12 years in industry at FANUC Robotics, Xerox, and GM, he later transitioned to academia. A PhD from Ross School of Business, he has taught at Carnegie Mellon and now Wayne State University. His research spans AI, robotics, business analytics, and sustainability. A co-author in Prof. C.K. Prahalad’s acclaimed book, The Fortune at the Bottom of the Pyramid, he mentors LIME Lab, a nonprofit training girls in robotics. He is also a recipient of the Distinguished Alumni Award from IIM Mumbai.

Shouvik Roy

Chief of Brand Marketing at G.O.A.T Brand Labs

Shouvik Roy is a prominent figure in Indian advertising and marketing with over 25 years of experience in brand consulting, strategy, and digital transformation. He has led major firms, including as President of Ogilvy Delhi NCR, co-founder of Brand Planet and YAAP, and Chief of Brand Marketing at G.O.A.T Brand Labs.

Ravi Abusaria

COO, Asia, Middle East, and Africa & Global Head of Operational Excellence at Mercer

Ravi Abusaria is a seasoned leader with over two decades of experience in operations, transformation, and process excellence across banking, consulting, and manufacturing industries. At Mercer, he leads operational strategy, transformation initiatives, and workforce management across multiple markets. Previously, he spent 18+ years at Standard Chartered Bank, holding key leadership roles, including Managing Director, Operational Excellence & COO. Ravi also held leadership roles at General Electric, Asian Paints, and Mahindra & Mahindra. He holds an MBA in Operations from IIM Mumbai and is certified in AI Strategy, Six Sigma, and Anti-Money Laundering.

Darshan Mehta

MD, Reliance Brands Limited

Darshan Mehta is the Managing Director of Reliance Brands Limited. He also oversees the development and launch of Reliance Group’s two retail centres in Mumbai, which are set to redefine luxury retail in India. Previously CEO of Arvind Brands, he built a powerhouse of global partnerships. A Chartered Accountant, he began his career at PwC and held leadership roles at Grey Advertising and Anagram Stock Broking.

Dharmender Khanna

SVP at SSIPL Retail Ltd (Sportsstation)

Dharmender Khanna (DK) is a seasoned leader with 25 years in retail, e-commerce, and digital transformation, driving strategic growth and operational excellence. An IIM Bangalore alumnus, investor, and advisor, he shapes industry transformations. Beyond holding leadership roles at Ajio, Shopclues, AnyMind Group, Karvy, Homeshop18 and Royal Sporting House, he is also a prominent angel investor with notable investments in Mindler, BluSmart, Yoho Lifestyle, InsideFPV and Beyobo.

Accolades: Top Retail Minds Award 2024 and 2020 | Most Influential E-commerce Professional 2019 | Retail Icon of the Year 2020 | Omnichannel Leader of the Year 2020

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Questions?

Speak to our admissions counsellor at

1800.103.3005

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