BBA (Bachelor of Business Administration)

Pursue Business Excellence at Pearl Academy

30+Years of Creative Legacy

Life Skills Training for Holistic Development

Start-up Support

Up to 25%* Merit Scholarship

Last date to Apply: 15th April 2025

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3 year Bachelor’s Program in

BBA (Bachelor of Business Administration)

Course Overview

Lifestyle products encompass a wide variety of objects that we all use every single day. If you are business-oriented, and keen on understanding how people think, choose, shop, and use these products in their daily lives, the BBA in Fashion and Lifestyle Business Management Program is an ideal choice.

It combines valuable fashion, cultural, historical, and social insights with marketing and business acumen, and teaches students how to cater to a national and global audience. It shows students how to build a business, or help boost one, work with the aesthetic sensibilities of a market, learn to identify opportunities and market products in the lifestyle segment.

To service the fashion and lifestyle industry effectively, students are taught three key focus areas in the program - understanding the changing needs of the markets, understanding the organisation and its relationship with the environment and lastly, strategic understanding of fashion and lifestyle products (apparel, accessories, lifestyle, home etc.)

In the initial semesters, students learn foundational topics of fashion, lifestyle and design along with theoretical principles around design and marketing. They learn to understand consumers, trends, and gain insights from the expert opinion of seasoned practitioners in the industry.

The second half of the program gets the students to apply their knowledge in well-tailored projects and assignments, culminating in a capstone project by the end of theProgram.

The curriculum covers key topics like business communications, fashion industry appreciation, understanding people and organisations, marketing research, management basics, retailing & visual merchandising and product merchandising in the first year.

This is followed by more advanced modules like managing customer experience, fashion value chains, accounting, fashion and lifestyle products, digital marketing and communication tools, and global consumer trends, supplemented either by an industry live project or an international experience.

The third year delves into interesting and currently relevant topics like content creation for social media, starting up as a lean business, ethics, organisational creativity and strategic management - all the tools a person needs to run their own firm. This is followed by a major project that students take as an opportunity to demonstrate everything they have learnt in the Program.

Loaction:

Delhi South

Mumbai

Bengaluru

Course Duration:

3 Years

Eligibility:

Candidates should have passed Class XII from any recognized board

International Bachelor's Degree In the UK & Australia

Pearl Academy extends the Bachelor's Progression option to all the undergraduate students, providing them with a chance to pursue an international degree through our select partner academic universities. This opportunity is available to UG students after completing the Advanced Diploma level with Pearl Academy.

Upon successful completion of the program at the partner university, students will be awarded a bachelor's degree from the respective partner university. Pearl Academy facilitates students in the application process, subject to students meeting the entry & eligibility conditions of the partner universities.

Know More

Course Duration:

3 Years

Eligibility:

Candidates should have passed Class XII from any recognized board.

Loaction:

Delhi South

Course Overview

The BBA in Global Luxury Brand Management offered by Pearl Academy comprises a meticulously curated curriculum, where students are equipped with both fundamental and advanced skill sets necessary to excel in the luxury sector. As the demand for high-end goods and services continues to rise, esteemed luxury brands prioritise hiring graduates with a deep understanding of the luxury market dynamics and a skillset to deliver top-tier luxury services to their customers.

The BBA in Global Luxury Brand Management Program encompasses three key categories:

Products: This spans a wide array of offerings from luxurious brands, including apparel, accessories, home decor, luxury watches, high-end jewellery, vintage wines and spirits, and more.

Services: The luxury sector is renowned for its unique and customizable services, such as spa treatments, concierge services, travel and tourism experiences, fine dining, and luxury hotels.

Assets: The luxury sector also presents high-end assets like automobiles, real estate, fine art, and yachts as part of its enticing offerings.

Pearl Academy’s BBA in Global Luxury Brand Management Program offers a strategic blend of brand identity, consumer insights, marketing prowess, and product management. It equips students to navigate global markets, embrace sustainability, and foster ethical practices.

The significance of industry experience is undeniable, which is why the curriculum also incorporates hands-on practical training. Here, students engage in internships, workshops, live labs and collaborate with luxury brands on diverse projects.

They also have the opportunity to interact with industry experts and titans who possess extensive experience in the sector. Through guest lectures, masterclasses, and domestic industry trips, students acquire the skill sets required to excel in the luxury industry.

Specializations on offer

Advertising & Brand Management
Digital Communication Management
Data Science and Business Analytics
Media & Entertainment Management
HR

Loaction:

Delhi South

Mumbai

Bengaluru

Course Duration:

3 Years

Eligibility:

Candidates should have passed Class XII from any recognized board.

30+Years of
Creative Legacy

No Cost EMI Plan Available

Placement
Support

Why Pearl Academy?

Live industry projects with Tech Mahindra, Realme, Oppo, Conde Nest, Goethe Institut (Int. German Cultural Org.).

Strong Industry Connect & Alumni Network

Tech-Driven and Future-Focussed Curriculum

Start-up Support Runway Incubator

Unreal Engine Authorised Instructor & Campuses

30+Years of Creative Legacy

Placement Support

No Cost EMI Plan Available

Our Faculty

Dr. Preeti Goel

Professor

With an enriching teaching experience of over 29 years, Dr. Preeti Goel brings a wealth of expertise to the table. Her subjects of mastery span organisational behaviour, human resource management, retail strategy, principles of management, and marketing. She has actively participated in various national and international projects, showcasing her versatility.

In addition to her academic involvement, Dr. Preeti has played a pivotal role in coordinating numerous international student exchange programs within the department. Notably, for the past nine years, she has coordinated the Pearl-LDT Nagold, Germany, a student exchange program. These multifaceted contributions underscore her commitment to fostering global academic collaborations and enhancing the educational journey for students.

Meha Jayaswal

Associate Dean

Meha Jayaswal, Professor and Associate Dean of Fashion Communications at Pearl Academy, has a distinguished career spanning over 24 years in the fashion and media industry. A NET-qualified mass communication graduate with advanced training in Fashion Journalism from the London College of Fashion, UK, she holds a Post-Graduate Certification in Higher Education from Nottingham Trent University, UK. Her extensive expertise encompasses curriculum research, planning, and pedagogy.

Meha's journey began with prominent roles, including contributing to India's leading stock market magazine, Dalal Street Investment Journal, during the 90s. Her career further blossomed as she became a Trade Communications Executive for the International Wool Secretariat, focusing on India and Southeast Asia. Her expertise expanded to the Confederation of Indian Industry at HQ New Delhi before she joined Pearl Academy in 2001.

Meha imparts her wisdom across fashion critique, media management, advertising and promotions, and fashion PR modules. Her mentorship extends to final-year undergraduate and postgraduate research projects across Delhi, Bangalore, and Mumbai.

As a mentor, Meha generously shares her knowledge with students and faculty members in fashion communication, journalism and entertainment, and photography courses. Her extensive experience and dedication to mentorship contribute significantly to the growth and development of aspiring professionals in the field.

Gaggan Bhatia

Associate Professor

Gaggan Bhatia, an accomplished Associate Professor in the Department of Fashion Business, boasts an impressive 29-year blend of academic and industry experience. Having worked with renowned brands such as GAP, Forever-21, DKNY, and Helly Hansen, he imparts invaluable insights to his students, fostering adaptability, empathy, innovation, and agility in mastering Fashion and Lifestyle Business.

Gaggan's specialisation spans an array of subjects, including Supply Chain Management, Operations Management, Entrepreneurship, Fashion and lifestyle Production Processes, Merchandising, Compliance and Quality Systems, Lean Manufacturing and concepts, Fabrics, Ethical Business Practices, and Sustainability.

Currently pursuing a Ph.D. in Supply Chain Management, Gaggan's academic qualifications include a master's degree in Fashion Marketing from NTU, UK, and a Bachelor of Commerce degree. His research interests encompass emerging fields like Blockchain, AI, and Machine Learning. His expertise reflects his commitment to shaping future professionals in the dynamic world of fashion and lifestyle.

Ritu Jain

Department Leader

Ritu Jain is a Department Lead at Pearl Academy's Department of Business, bringing 22 years of dynamic academic and industry experience. Her professional journey spans brands like Shahi Export House, The Home Store, and Breuninger (Germany), showcasing competencies in research, teaching, mentoring, curriculum development, workshops, and consulting.

With qualifications in marketing, fashion retail management, and international business, Ritu's expertise lies in consumer behaviour, retail management, and marketing. She is pursuing a doctorate in management and has even delved into advanced digital marketing.

Ritu's work has graced esteemed journals like the Journal of Business Research and the Journal of Consumer Behavior. She has secured top awards for paper presentations at conferences by institutions like IIT Roorkee and ICFAI Business School.