BBA-Fashion and Lifestyle Business Management
Turn creativity into commerce with a business programme to reimagine the future of fashion.
India’s first BBA in Fashion and Lifestyle Business Management
32 years of education excellence
Guaranteed internships
CEOs in the classroom
Start up incubator support to launch your venture
Up to 25% merit-based scholarship available
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3 year Bachelor’s Program in
BBA-Fashion and Lifestyle Business Management
India’s first programme of its kind, blending interdisciplinary knowledge with real-world experience to equip students with the expertise to shape the future of the fashion and lifestyle industry.
India's fashion and lifestyle market is rapidly growing and expected to reach $115-125 billion by 2025. Fashion and lifestyle brands are planning major expansion in India due to its strategic importance. To meet the rising demand for experts in this field, Pearl Academy offers a specialised BBA program in fashion and lifestyle business management. If you are passionate about this dynamic industry, consider exploring our courses. Our program prepares students to navigate this dynamic industry with innovation and expertise, drawing on India's rich cultural heritage and changing consumer behaviour. Pearl Academy aims to redefine and shape the future of fashion and lifestyle business management in India through this innovative program.
Eligibility Criteria
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Successfully completed 10+2 from a recognised board in any stream.
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If you’re awaiting your class 12 board results, you can still apply and receive provisional admission if selected.
Selection Process
Exam Pathway
If you meet the eligibility criteria, you’ll take our Online Entrance Test, followed by an Online Personal Interview.
Non-Exam Pathway
Board Merit:
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Scored 60% or above in your Class 12 board exams? You can directly appear for the Online Personal Interview.
CUET Score:
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If you have a valid CUET score, you can bypass the entrance test and go straight to the Online Personal Interview. If your CUET results are pending, you may still receive provisional admission upon selection.
30+Years of
Creative Legacy
No Cost EMI Plan Available
Placement
Support
Discover the Pearl Difference
Live industry projects with Tech Mahindra, Realme, Oppo, Conde Nest, Goethe Institut (Int. German Cultural Org.).
India’s First-of-Its-Kind BBA in Fashion & Lifestyle Business Management
32-Year Legacy of excellence in business and design education
Guaranteed Internships for hands-on industry experience
Learn from Leaders—CEOs, founders and industry pioneers
Industry-Integrated Curriculum that teaches you in the real world Global Exposure in the creative capitals of New York, Paris & Milan
Placement Support to launch your career with top brands
15,000+ alumni
Amod Vijayvargiya
Director, School of Business
Amod Vijayvargiya is a visionary with 28+ years of experience at global firms like Capgemini, EY and Genpact. He has led multi-million-dollar deals, managed $250M+ portfolios, and worked with high-profile clients such as Coca-Cola and Bombardier. Previously having led Amity Global Business School, Amod has been recognised as one of Asia’s Top 10 Thought Leaders on the Future of Work. An alumnus of UC Berkeley, IIM Mumbai, and NIT Bhopal, Amod continues to shape the future of business education.
Advisory Board
John Hanna
Co-Founder and CTO at Kō
Former Group CIO at Bauer Media Group, Hanna specialises in human-centered innovation and sustainable growth. With a track record of success across Fortune 500 companies and global markets, he architects scalable solutions that deliver measurable impact and build organisational capability, anchoring purpose and people at the core.
Divya Kumar
Deputy CFO and Head of Analytics at Decathlon Global
Divya Kumar brings 25 years of global experience across strategy, finance, analytics, and digital in the US, Europe and India. At Decathlon she drives strategy, analytics, performance, and finance transformation. Prior to Decathlon, Divya was Global Digital CFO and Chief Data & Analytics Officer at IKEA. She has served on boards and committees, and held leadership roles in Capgemini.
Dr. Ajit Sharma
Associate Professor at Wayne State University, Detroit, MI, USA
Dr. Ajit Sharma has worked at the intersection of robotics and AI since the early 2000s. With 12 years in industry at FANUC Robotics, Xerox, and GM, he later transitioned to academia. A PhD from Ross School of Business, he has taught at Carnegie Mellon and now Wayne State University. His research spans AI, robotics, business analytics, and sustainability. A co-author in Prof. C.K. Prahalad’s acclaimed book, The Fortune at the Bottom of the Pyramid, he mentors LIME Lab, a nonprofit training girls in robotics. He is also a recipient of the Distinguished Alumni Award from IIM Mumbai.
Shouvik Roy
Chief of Brand Marketing at G.O.A.T Brand Labs
Shouvik Roy is a prominent figure in Indian advertising and marketing with over 25 years of experience in brand consulting, strategy, and digital transformation. He has led major firms, including as President of Ogilvy Delhi NCR, co-founder of Brand Planet and YAAP, and Chief of Brand Marketing at G.O.A.T Brand Labs.
Ravi Abusaria
COO, Asia, Middle East, and Africa & Global Head of Operational Excellence at Mercer
Ravi Abusaria is a seasoned leader with over two decades of experience in operations, transformation, and process excellence across banking, consulting, and manufacturing industries. At Mercer, he leads operational strategy, transformation initiatives, and workforce management across multiple markets. Previously, he spent 18+ years at Standard Chartered Bank, holding key leadership roles, including Managing Director, Operational Excellence & COO. Ravi also held leadership roles at General Electric, Asian Paints, and Mahindra & Mahindra. He holds an MBA in Operations from IIM Mumbai and is certified in AI Strategy, Six Sigma, and Anti-Money Laundering.
Darshan Mehta
MD, Reliance Brands Limited
Darshan Mehta is the Managing Director of Reliance Brands Limited. He also oversees the development and launch of Reliance Group’s two retail centres in Mumbai, which are set to redefine luxury retail in India. Previously CEO of Arvind Brands, he built a powerhouse of global partnerships. A Chartered Accountant, he began his career at PwC and held leadership roles at Grey Advertising and Anagram Stock Broking.
Dharmender Khanna
SVP at SSIPL Retail Ltd (Sportsstation)
Dharmender Khanna (DK) is a seasoned leader with 25 years in retail, e-commerce, and digital transformation, driving strategic growth and operational excellence. An IIM Bangalore alumnus, investor, and advisor, he shapes industry transformations. Beyond holding leadership roles at Ajio, Shopclues, AnyMind Group, Karvy, Homeshop18 and Royal Sporting House, he is also a prominent angel investor with notable investments in Mindler, BluSmart, Yoho Lifestyle, InsideFPV and Beyobo.
Accolades: Top Retail Minds Award 2024 and 2020 | Most Influential E-commerce Professional 2019 | Retail Icon of the Year 2020 | Omnichannel Leader of the Year 2020
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