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BBA in

Fashion and Lifestyle Business Management

Pursue Business Excellence at Pearl Academy

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30+Years of Creative Legacy

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Life Skills Training for Holistic Development

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Start-up Support

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Up to 25%* Merit Scholarship

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Last date to Apply: 15th April 2025

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3 year Bachelor’s Program in

Fashion and Lifestyle Business Management

Location:

Delhi South

Mumbai

Bengaluru

Course Duration:

4 Years

Eligibility:

10+2

Course Overview

India's fashion and lifestyle market is rapidly growing and expected to reach $115-125 billion by 2025. Fashion and lifestyle brands are planning major expansion in India due to its strategic importance. To meet the rising demand for experts in this field, Pearl Academy offers a specialised BBA program in fashion and lifestyle business management. If you are passionate about this dynamic industry, consider exploring our courses. Our program prepares students to navigate this dynamic industry with innovation and expertise, drawing on India's rich cultural heritage and changing consumer behaviour. Pearl Academy aims to redefine and shape the future of fashion and lifestyle business management in India through this innovative program.

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30+Years of
Creative Legacy

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No Cost EMI Plan Available

Placement
Support

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Why Pearl Academy?

Live industry projects with Tech Mahindra, Realme, Oppo, Conde Nest, Goethe Institut (Int. German Cultural Org.).

Strong Industry Connect & Alumni Network

Tech-Driven and Future-Focussed Curriculum

Start-up Support Runway Incubator

Unreal Engine Authorised Instructor & Campuses

30+Years of Creative Legacy

Placement Support

No Cost EMI Plan Available

Our Faculty

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Dr. Preeti Goel

Professor

With an enriching teaching experience of over 29 years, Dr. Preeti Goel brings a wealth of expertise to the table. Her subjects of mastery span organisational behaviour, human resource management, retail strategy, principles of management, and marketing. She has actively participated in various national and international projects, showcasing her versatility.

In addition to her academic involvement, Dr. Preeti has played a pivotal role in coordinating numerous international student exchange programs within the department. Notably, for the past nine years, she has coordinated the Pearl-LDT Nagold, Germany, a student exchange program. These multifaceted contributions underscore her commitment to fostering global academic collaborations and enhancing the educational journey for students.

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Meha Jayaswal

Associate Dean

Meha Jayaswal, Professor and Associate Dean of Fashion Communications at Pearl Academy, has a distinguished career spanning over 24 years in the fashion and media industry. A NET-qualified mass communication graduate with advanced training in Fashion Journalism from the London College of Fashion, UK, she holds a Post-Graduate Certification in Higher Education from Nottingham Trent University, UK. Her extensive expertise encompasses curriculum research, planning, and pedagogy.


Meha's journey began with prominent roles, including contributing to India's leading stock market magazine, Dalal Street Investment Journal, during the 90s. Her career further blossomed as she became a Trade Communications Executive for the International Wool Secretariat, focusing on India and Southeast Asia. Her expertise expanded to the Confederation of Indian Industry at HQ New Delhi before she joined Pearl Academy in 2001.


Meha imparts her wisdom across fashion critique, media management, advertising and promotions, and fashion PR modules. Her mentorship extends to final-year undergraduate and postgraduate research projects across Delhi, Bangalore, and Mumbai.


As a mentor, Meha generously shares her knowledge with students and faculty members in fashion communication, journalism and entertainment, and photography courses. Her extensive experience and dedication to mentorship contribute significantly to the growth and development of aspiring professionals in the field.

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Gaggan Bhatia

Associate Professor

Gaggan Bhatia, an accomplished Associate Professor in the Department of Fashion Business, boasts an impressive 29-year blend of academic and industry experience. Having worked with renowned brands such as GAP, Forever-21, DKNY, and Helly Hansen, he imparts invaluable insights to his students, fostering adaptability, empathy, innovation, and agility in mastering Fashion and Lifestyle Business.


Gaggan's specialisation spans an array of subjects, including Supply Chain Management, Operations Management, Entrepreneurship, Fashion and lifestyle Production Processes, Merchandising, Compliance and Quality Systems, Lean Manufacturing and concepts, Fabrics, Ethical Business Practices, and Sustainability.


 Currently pursuing a Ph.D. in Supply Chain Management, Gaggan's academic qualifications include a master's degree in Fashion Marketing from NTU, UK, and a Bachelor of Commerce degree. His research interests encompass emerging fields like Blockchain, AI, and Machine Learning. His expertise reflects his commitment to shaping future professionals in the dynamic world of fashion and lifestyle.

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Ritu Jain

Department Leader

Ritu Jain is a Department Lead at Pearl Academy's Department of Business, bringing 22 years of dynamic academic and industry experience. Her professional journey spans brands like Shahi Export House, The Home Store, and Breuninger (Germany), showcasing competencies in research, teaching, mentoring, curriculum development, workshops, and consulting.

With qualifications in marketing, fashion retail management, and international business, Ritu's expertise lies in consumer behaviour, retail management, and marketing. She is pursuing a doctorate in management and has even delved into advanced digital marketing.


Ritu's work has graced esteemed journals like the Journal of Business Research and the Journal of Consumer Behavior. She has secured top awards for paper presentations at conferences by institutions like IIT Roorkee and ICFAI Business School.


Academic honours include ranking 2nd in a Post Graduate Certificate in Higher Education from Nottingham Trent University and receiving 'Best Academic Performance' and 'Academic Excellence' awards at Pearl Academy. Her impactful projects involve training sessions for retail executives at brands like Rituwears, Raymond, and Latin Quarters.

Awards and Recognisation

BEST DESIGN INSTITUTE IN INDIA

(ASSOCHAM, 2016-2023 | EDUCATION WORLD, 2022 | WORLD LEADERSHIP CONGRESS, 2021 | ET NOW, 2017)

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NO. 1 FASHION*
COLLEGE IN INDIA

(INDIA TODAY, OUTLOOK & THEWEEK, 2016-2023)

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EXCELLENCE IN CREATIVE
AND PERFORMING ARTS

(FICCI 2021)

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NO. 1 FOR INNOVATIONIN
CREATING EDUCATION

(ADOBE EDUCATION LEADERS SUMMIT 2020)

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Take the next Step

Start your creative journey today!

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