BBA
32 Years of Education Excellence
Real world learning with CXO’s in the Classroom
School of Complete Professionals
Integrated with AI, Life Design & Entrepreneurship curricula
Up to 100% merit-based scholarship available
BBA - AI for Business in Knowledge Partnership with EY India
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Last Date to Apply: 4ᵗʰ June
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3 year Bachelor’s Program in
BBA - AI for Business in Knowledge Partnership with EY India
Learn to Lead in an AI-First World
Artificial Intelligence is reshaping how businesses think, operate, and grow.
Pearl Academy’s BBA in AI for Business, delivered in knowledge partnership with EY India, is designed for future-ready professionals who want to understand how intelligent technologies are transforming business decision-making.
From data analytics to digital marketing and innovation, you’ll learn how AI is applied across real business functions, with insights shaped by one of the world’s leading consulting firms.
What sets this BBA apart? Learning shaped by industry.
Through Pearl’s knowledge partnership with EY India, you’ll engage with industry-relevant frameworks, case-led thinking, and real-world business applications. This helps you build the skills to analyse, adapt, and contribute from day one.
How You Will Learn
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AI Tools & Applications
Explore how AI is used in real business environments through Pearl’s AI Studio, powered by OpenAI.
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Industry-Led Learning
Gain exposure to real-world business practices through Pearl’s knowledge partnership with EY India.
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Guaranteed Internship Programme
Build hands-on experience through an integrated curriculum with leading organisations.
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CEOs in the Classroom
Learn from founders, business leaders, and industry experts bringing real-world perspectives into your learning.
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Industry Visits
Experience business environments firsthand through curated corporate engagements.
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Masterclasses
Engage with global industry voices on emerging trends and practices.
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Startup Incubation through Runway
Build and scale your ideas with mentorship, seed support, and business acceleration.
Career Paths
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Business Analyst
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AI Product Associate
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Digital Marketing Specialist
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Data Analyst
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Innovation & Technology Associate
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Startup Associate
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In the initial semesters, students learn foundational topics of fashion, lifestyle and design along with theoretical principles around design and marketing. They learn to understand consumers, trends, and gain insights from the expert opinion of seasoned practitioners in the industry.
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The second half of the program gets the students to apply their knowledge in well-tailored projects and assignments, culminating in a capstone project by the end of theProgram.
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The curriculum covers key topics like business communications, fashion industry appreciation, understanding people and organisations, marketing research, management basics, retailing & visual merchandising and product merchandising in the first year.
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This is followed by more advanced modules like managing customer experience, fashion value chains, accounting, fashion and lifestyle products, digital marketing and communication tools, and global consumer trends, supplemented either by an industry live project or an international experience.
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The third year delves into interesting and currently relevant topics like content creation for social media, starting up as a lean business, ethics, organisational creativity and strategic management - all the tools a person needs to run their own firm. This is followed by a major project that students take as an opportunity to demonstrate everything they have learnt in the Program.
Eligibility Criteria
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Successfully completed 10+2 from a recognised board in any stream.
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If you’re awaiting your class 12 board results, you can still apply and receive provisional admission if selected.
Selection Process
Exam Pathway
If you meet the eligibility criteria, you’ll take our Online Entrance Test, followed by an Online Personal Interview.
Non-Exam Pathway
Board Merit:
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Scored 60% or above in your Class 12 board exams? You can directly appear for the Online Personal Interview.
CUET Score:
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If you have a valid CUET score, you can bypass the entrance test and go straight to the Online Personal Interview. If your CUET results are pending, you may still receive provisional admission upon selection.
30+Years of
Creative Legacy
No Cost EMI Plan Available
Placement
Support
Why Pearl Academy?
Strong Industry Connect & Alumni Network
Tech-Driven and Future-Focussed Curriculum
Start-up Support Runway Incubator
Unreal Engine Authorised Instructor & Campuses
30+Years of Creative Legacy
Placement Support
No Cost EMI Plan Available
Amod Vijayvargiya
Director, School of Business
Amod Vijayvargiya is a visionary with 28+ years of experience at global firms like Capgemini, EY and Genpact. He has led multi-million-dollar deals, managed $250M+ portfolios, and worked with high-profile clients such as Coca-Cola and Bombardier. Previously having led Amity Global Business School, Amod has been recognised as one of Asia’s Top 10 Thought Leaders on the Future of Work. An alumnus of UC Berkeley, IIM Mumbai, and NIT Bhopal, Amod continues to shape the future of business education.
Advisory Board
John Hanna
Co-Founder and CTO at Kō
Former Group CIO at Bauer Media Group, Hanna specialises in human-centered innovation and sustainable growth. With a track record of success across Fortune 500 companies and global markets, he architects scalable solutions that deliver measurable impact and build organisational capability, anchoring purpose and people at the core.
Divya Kumar
Deputy CFO and Head of Analytics at Decathlon Global
Divya Kumar brings 25 years of global experience across strategy, finance, analytics, and digital in the US, Europe and India. At Decathlon she drives strategy, analytics, performance, and finance transformation. Prior to Decathlon, Divya was Global Digital CFO and Chief Data & Analytics Officer at IKEA. She has served on boards and committees, and held leadership roles in Capgemini.
Dr. Ajit Sharma
Associate Professor at Wayne State University, Detroit, MI, USA
Dr. Ajit Sharma has worked at the intersection of robotics and AI since the early 2000s. With 12 years in industry at FANUC Robotics, Xerox, and GM, he later transitioned to academia. A PhD from Ross School of Business, he has taught at Carnegie Mellon and now Wayne State University. His research spans AI, robotics, business analytics, and sustainability. A co-author in Prof. C.K. Prahalad’s acclaimed book, The Fortune at the Bottom of the Pyramid, he mentors LIME Lab, a nonprofit training girls in robotics. He is also a recipient of the Distinguished Alumni Award from IIM Mumbai.
Shouvik Roy
Chief of Brand Marketing at G.O.A.T Brand Labs
Shouvik Roy is a prominent figure in Indian advertising and marketing with over 25 years of experience in brand consulting, strategy, and digital transformation. He has led major firms, including as President of Ogilvy Delhi NCR, co-founder of Brand Planet and YAAP, and Chief of Brand Marketing at G.O.A.T Brand Labs.
Ravi Abusaria
COO, Asia, Middle East, and Africa & Global Head of Operational Excellence at Mercer
Ravi Abusaria is a seasoned leader with over two decades of experience in operations, transformation, and process excellence across banking, consulting, and manufacturing industries. At Mercer, he leads operational strategy, transformation initiatives, and workforce management across multiple markets. Previously, he spent 18+ years at Standard Chartered Bank, holding key leadership roles, including Managing Director, Operational Excellence & COO. Ravi also held leadership roles at General Electric, Asian Paints, and Mahindra & Mahindra. He holds an MBA in Operations from IIM Mumbai and is certified in AI Strategy, Six Sigma, and Anti-Money Laundering.
Darshan Mehta
MD, Reliance Brands Limited
Darshan Mehta is the Managing Director of Reliance Brands Limited. He also oversees the development and launch of Reliance Group’s two retail centres in Mumbai, which are set to redefine luxury retail in India. Previously CEO of Arvind Brands, he built a powerhouse of global partnerships. A Chartered Accountant, he began his career at PwC and held leadership roles at Grey Advertising and Anagram Stock Broking.
Dharmender Khanna
SVP at SSIPL Retail Ltd (Sportsstation)
Dharmender Khanna (DK) is a seasoned leader with 25 years in retail, e-commerce, and digital transformation, driving strategic growth and operational excellence. An IIM Bangalore alumnus, investor, and advisor, he shapes industry transformations. Beyond holding leadership roles at Ajio, Shopclues, AnyMind Group, Karvy, Homeshop18 and Royal Sporting House, he is also a prominent angel investor with notable investments in Mindler, BluSmart, Yoho Lifestyle, InsideFPV and Beyobo.
Accolades: Top Retail Minds Award 2024 and 2020 | Most Influential E-commerce Professional 2019 | Retail Icon of the Year 2020 | Omnichannel Leader of the Year 2020
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